Master Thesis – "The Role of the Unconscious Mind in Consumer Behaviour"

Hey guys!

I need your advice. At the moment I am researching for a master thesis topic that interests me. I am studying International Business. As I am interested in NLP and hypnosis and I came up with the following suggestion:

"The role of the unconscious mind in consumer behaviour"

Has anyone ever done scientific research in that area?
Is the topic too broad, any suggestions for narrowing it down?
Advantages and drawbacks?

Master Thesis – "The Role of the Unconscious Mind in Consumer Behaviour"

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